Watch Live: Getting the Metrics for Online Video Right

Today: at 9:30am EST, watch Digitas' Adam Shlachter, SVP of Media, live at OMMA Video. Shlachter will explore the future of GRPs, the different pros and cons of Nielsen and comScore, and more with leaders from MediaPost, comScore, TVB, and Olympic Media Consultancy. Get more details on the panel below, and follow @Digitas and #MPOMMA on Twitter for live updates.

To GRP or Not to GRP: Getting the Metrics for Online Video Right

A year after Nielsen's aggressive push to establish its Online Campaign Ratings (OCR) as the ratings standard for online video, the industry seems resolved to treat the medium the same way it treats its older cousin, television: based on gross rating points.

But before it's too late, are GRPs the right basis for comparison for a medium that has much higher performance and interactivity metrics than television? Or is the industry just copping out and defaulting to simplicity and what it knows? And if so, what are the implications of extending Nielsen's default monopoly from television to online? What will be the roles for comScore, other suppliers, and proprietary metrics? And what happens when the line between screens continues to blur, particularly when Nielsen introduces cross-platform ratings capable of tracking video across the whole spectrum of multimedia video consumption?

This OMMA Video session will look at the ramifications that surround an old medium colliding with a new one.

Moderator: Joe Mandese, Editor-in-Chief, MediaPost

Panelists:

- Adam Shlachter, SVP, Media, Digitas (@shlaq)
- Josh Chasin, Chief Research Officer, comScore (@jchasin)
- Tony Jarvis, Creative Director, Olympic Media Consultancy

- Stacey Lynn Schulman, Chief Research Officer, TVB (@staceyschulman)

Watch Live: Is Social Intelligence the New Business Intelligence?

Today: at 11:30am EST watch Digitas' Beth McCabe, VP/Group Director of Social Marketing & Technology, live at OMMA Social. McCabe will explore the opportunities and challenges of social intelligence in a panel discussion with leaders from Kinetic Social, M80, tracx, and more. Get more details on the panel below, and follow @Digitas and #MPOMMA on Twitter for live updates.

What’s the Buzz: Is Social Intelligence the New Business Intelligence?

Not so long ago, business intelligence – which gave brands massive information about the wants, needs and behaviors of their customers – was the coin of the realm when it came to truly understanding the marketplace. But social has changed all that. Not only has social intelligence exponentially expanded the amount of information available, but its public nature makes it a very different beast then the closed-in focus groups and other data sources that used to dictate the relationship between consumers and brands. The shift leads to the obvious question of what the role of classic business intelligence is when there’s so much social data readily available. Does social intelligence supplement it, or supplant it?

Moderator: Carree Syrek, Chief Strategy Officer, Kinetic Social

Panelists:

- Beth McCabe, VP/Group Director, Social Marketing and Technology, Digitas
- Anthony Green, VP, Business Development, Optimal
- Matthew Conlan, Director of Client Services, tracx
- Chris Knoch, VP Strategic Solutions, IgnitionOne
- Jeff Semones, President, M80

WINS AT THE 2013 CLIO AWARDS

Congratulations to eBay, Uniqlo, and American Express for their recent CLIO Awards wins! 

 

The CLIO Awards are the world’s most recognized international awards competition for advertising, design, interactive and communications. Digitas has been awarded twelve CLIOs, including wins and short list honors, over the past three years. This year’s CLIOs come on the heels of two Webby Award wins and two Webby People's Voice Award wins for the agency.

Sprint's "Unlimited Love for Mom"

Team Sprint gave Sprint and non-Sprint customers the opportunity to be mom’s favorite by sending a reminder to call and wish her a happy Mother’s Day—on May 12th, and any time of the year after that. Visit Now.Sprint.com/CallMom, enter mom’s number, choose when they’re free to chat, and Sprint will send a text reminder at that time.

 

Because calling Mom on Mother’s Day has its rewards, but calling for no reason after her special day has even more of them. 

Turning Pins Into Purchase: New Pinterest Research

Recently we partnered with Curalate, the only marketing and analytics suite for Pinterest and Instagram, to release a study shedding light on Pinterest engagement for brands, specifically in fashion/retail, automotive, and electronics.

Here's what we found: unlike Twitter and Facebook, where brands drive their content through official accounts and pages, Pinterest is all about users telling the brand story. In fact, 70% of brand engagement on Pinterest is generated by users versus brands. The research also pinpointed the optimal pinning day and time for three industries: fashion/retail (3:00PM, Fridays), automotive (12:00PM, Fridays), and electronics (10PM, Mondays) industries.

Get a more in-depth look, along with an infographic, at the research here.