Today: at 9:30am EST, watch Digitas' Adam Shlachter, SVP of Media, live at OMMA Video. Shlachter will explore the future of GRPs, the different pros and cons of Nielsen and comScore, and more with leaders from MediaPost, comScore, TVB, and Olympic Media Consultancy. Get more details on the panel below, and follow @Digitas and #MPOMMA on Twitter for live updates.
A year after Nielsen's aggressive push to establish its Online Campaign Ratings (OCR) as the ratings standard for online video, the industry seems resolved to treat the medium the same way it treats its older cousin, television: based on gross rating points.
This OMMA Video session will look at the ramifications that surround an old medium colliding with a new one.
Moderator: Joe Mandese, Editor-in-Chief, MediaPost
- Adam Shlachter, SVP, Media, Digitas (@shlaq)
- Josh Chasin, Chief Research Officer, comScore (@jchasin)
- Tony Jarvis, Creative Director, Olympic Media Consultancy