Brands, Meet Content: Watch Digitas' NewFront on June 9 #NF11
Tuesday, May 10, 2011 at 12:58PM Brands, meet content. As you read in yesterday's Wall Street Journal article, we're proud to present The NewFront, an industry-leading event that brings together content creators, distributors, talent, and brands to harness content opportunities in a post-advertising marketplace. And you can watch it all live on TheNewFront.com
The 2011 themed program, entitled “Pipe Dreams Reality,” will focus on the fortunate challenges for marketers resulting from the proliferation of media opportunity. The “Pipe Dreams” of converged and co-viewed content are now a “Pipe Reality.”
Watch it live on June 9. And get connected on The NewFront social channels:
- Follow the conversation with @Digitas and #NF11 on Twitter.
- RSVP to the livestream on the NewFront Facebook event.
- Watch exclusive pre-show content on the Digitas YouTube page.
- Connect with other professionals in the brand content space at the NewFront LinkedIn Group.
- And learn more about our partners in the press release.
"Publishing content that's valuable and sharable is an imperative for a brand--whether it’s informational, entertaining, or even providing a service. People demand nothing less,” said Laura Lang, CEO, Digitas. “We help our clients navigate the multi-screen world to identify the right audience design, content and media distribution. Through our annual Newfront marketplace we give our clients access to preview new concepts and foster brand content creation opportunities at a very early stage.”
Brand Content, Digital, Digitas, Facebook, NewFront, Online Video, Social, Twitter, Youtube
Reader Comments (3)
post-advertising marketplace?
Wowza. Have you actually looked at what you are doing. It is insulting to the global audience on so many levels. You take old world techniques and shove them down the viewers throats. You use geoblocking (and spare me the lecture on why its needed......... it is an affront to the World Wide Web). You spam us with paid views/autoplay. You harass us with offensively long pre-rolls. So post-advertising marketplace? We think not.
Will there be a post-advertising marketplace? Let us hope so, but their will need to be a true revolution in the industry before that happens. So please someone, bring on the semantic web.
We appreciate your passion for the industry and certainly understand your concerns. In part, The NewFront is designed to address what a true revolution would look like, and how we move the industry as a whole forward. We hope you'll tune in on June 9 and see for yourself how brands are harnessing the new opportunities of today and tomorrow.
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