At first glance, Instagram's new profile pages may not seem like a big deal. Similar to Facebook's timeline, you get a header image, seven randomly selected recent images, and a chronological display of your photos. But as Sam Rosen, VP of Audience Engagement, explains, this new feature could open up a wide range of possibilities for brands. Instead of just sharing Instagram photos on other social networks, these new profile pages are paving the way for native, brand-driven Instagram engagement. And that could change the whole ballgame.
Check out Sam's piece on MediaPost, or in the document below.