Yesterday Facebook announced the beta rollout of an advanced search capability called "Graph Search." Digitas' Noah Mallin, Vice President and Group Director, Social Media, has written a perspective that explores Graph Search and the implications for marketers, the advertising industry, and the future of Facebook. How does Graph Search work? What kind of search results can users expect? How does Graph Search differ from Google and Bing? Find out in the perspective below.
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Response: ULWHjaMSDigitas Distillery - The Blog - Facebook Introduces Graph Search