We’re live from the Digitas NewFront! We’ll be recapping sessions all day. Watch it live on DigitasNewFront.com, and follow Digitas on Twitter and Tumblr for updates. Tweet #NewFronts to join the conversation.
Video is evolving and Digitas’ own John McCarus just sat down with two leaders in the space, Peter Vesterbacka CEO of Rovio and Adam Bain from Twitter.
It’s not only about video but storytelling. The conversation has shifted and is now focused on content and the story. Twitter is a mobile-first company and video is now a bigger part of their offering. Twitter just acquired Vine and it is one of the most downloaded apps on iPhones, it’s creative :06 videos. The Twitter video strategy is to bring in more content partners and scaling through the acquisition of Vine. Taco Bell at SXSW used Twitter to use Twitter’s new Twitter Cards ad product to watch the bands live within the platform. Ultimately, with Taco Bell, the bands are creating full-length fan-viewed music stories. It’s an experimental crowd-sourced “rockumentary”.
The success of Angry Birds is astounding (over 1.7 Billion downloads) so what are the real lessons from that experience? It took about eight months with a very lean team. The lesson is the attention to details, a lot of testing and learning. The franchise is much more than an app today, they are building global theme parks.
Today’s New Front live-blogging was done by Digitas’ Amie Green. For more insights from Amie – Follow her on Twitter @Smit