We’re live from the Digitas NewFront! We’ll be recapping sessions all day. Watch it live on DigitasNewFront.com, and follow Digitas on Twitter and Tumblr for updates. Tweet #NewFronts to join the conversation.
Arianna Huffington, Founder & Editor-in-Chief Huffington Post “We are all publishers. Participation and engagement drives sharing. Self-expression is the new entertainment." It’s all global now and as a brand you have to be part of global conversations. The Huffington Post have been doing ongoing content around stress because they tuned into the needs of their audience. The most buzzed about feature on the iPhone was the Do Not Disturb feature – people are looking for ways to unplug.
Tony Weisman joined Arianna for a join announcement. HuffPo will be a key content distribution partner for Digitas’ BrandLIVE real-time marketing platform. Brands can now not only create content in real-time but distribute it within two hours through native advertising across the HuffPo network.
With this, we’re excited to announce an exclusive partnership between The Huffington Post’s “Brand as Newsroom” and Digitas’ BrandLIVE. Starting now, they’ll be a key content distribution partner within our BrandLIVE partner suite. In as little as two hours, we’ll be able to publish relevant content for millions of readers on The Huffington Post, from articles to slideshows and more in the form of native ads.
Today’s New Front live-blogging was done by Digitas’ Amie Green. For more insights from Amie – Follow her on Twitter @Smit