Digitas NewFront 2013: Social. Stories.

We’re live from the Digitas NewFront! We’ll be recapping sessions all day. Watch it live on DigitasNewFront.com, and follow Digitas on Twitter and Tumblr for updates. Tweet #NewFronts to join the conversation.

Arianna Huffington, Founder & Editor-in-Chief Huffington Post “We are all publishers.  Participation and engagement drives sharing.  Self-expression is the new entertainment."  It’s all global now and as a brand you have to be part of global conversations. The Huffington Post have been doing ongoing content around stress because they tuned into the needs of their audience.  The most buzzed about feature on the iPhone was the Do Not Disturb feature – people are looking for ways to unplug. 

Tony Weisman joined Arianna for a join announcement.  HuffPo will be a key content distribution partner for Digitas’ BrandLIVE real-time marketing platform.  Brands can now not only create content in real-time but distribute it within two hours through native advertising across the HuffPo network. 

With this, we’re excited to announce an exclusive partnership between The Huffington Post’s “Brand as Newsroom” and Digitas’ BrandLIVE. Starting now, they’ll be a key content distribution partner within our BrandLIVE partner suite. In as little as two hours, we’ll be able to publish relevant content for millions of readers on The Huffington Post, from articles to slideshows and more in the form of native ads.

Today’s New Front live-blogging was done by Digitas’ Amie Green.  For more insights from Amie – Follow her on Twitter @Smit

Digitas at CES: Coming to you LIVE from Las Vegas

In 2012, we told you about BrandLIVE, a new agency model and technology suite that creates relevance and value for brands every day. In 2013, we've teamed up with Sprint to bring BrandLIVE to CES as their social media content hub. A dedicated team is monitoring headlines and social buzz to bring CES attendees (and those just following along on their social networks) the best content in real-time.

What does that entail? One of the big themes is about eco-innovation. In fact, if you've got an idea for green technology, share it with Sprint (use #SprintCES)  and they'll illustrate some of their favorites. For instance, CNET's Brian Cooley wanted to see a self-driving car.

Follow Sprint on Twitter and Facebook to see more. And if you'd like to learn more about BrandLIVE, check out this quick video with Anne-Marie Kline and John Robinson below.

*Digitas is a part of Team Sprint (comprised of Digitas and Leo Burnett)

Introducing BrandLIVE: A New Agency Model and Technology Suite

 

Relevance has a deadline. That's why we've launched BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, it's a real-time, brand relevance approach to participation and publishing.

BrandLIVE™ is both an agency model and technology suite, with a stable of 25 open and collaborative partners including BrandWatch, Topsy, and Skyword. You can learn more about it here, and get commentary from Colin Kinsella, along with BrandLIVE™ Managing Directors Anne-Marie Kline and John Robinson.

The three part process and client service model includes:

The Wire: The source for discovery
· Social listening, translation, and interpretation
· Trend analysis
· Real-time analytics
· Audience Design
· Brand Intelligence
· Content consumption and sharing

The BrandLIVE™ Newsroom: Ideas. Impact. In Real-Time.
· Proactive and reactive content and content strategies
· Dedicated, creatively-led teams
· Consolidated social engagement across all owned assets

The Multicast: Targeted publishing and distribution
· Feeds owned channels to drive earned media and identify amplification opportunities for paid
· Analytics that feed back to The Wire for real-time tracking, enabling real-time optimization