Digiday Video Upfront 2012

Update: Didn't get to see the event? Check out video from the Branded Content session below.

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With the Digitas NewFront just 10 days away, get caught up on the digital content space with the Digiday Video Upfront. They're livestreaming today's conference, including a panel with Stephanie Sarofian, Managing Director of The Third Act:, the brand content unit of Digitas.

Stephanie's session begins at 4:20PM EST. Watch it below, and follow @Digitas and #Digiday on Twitter for live updates!

Branded Content: Does It Work?

Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Hear from a brand that has gotten it right. 

Moderator:  Giselle Abramovich-Tsirulnik, senior editor-brands, Digiday

Panelists: 
- Stephanie Sarofian, svp, managing director, The Third Act:, the brand content unit of Digitas
- Matt Stein, vp promotions and creative services, BBC America
- Jon Steinberg, president, Buzzfeed

Digiday Mobile: The Buyers Speak Out

By some measures, mobile is gobbling up more time than the desktop Internet. But it remains a small percent of the amount spent on Internet advertising. How can the industry overcome the challenges that remain to unlock brand budgets?

In the video below, Digitas' Jordan Bitterman, SVP, Social Marketing Practice Lead, explores the future of mobile advertising with Digiday's Brian Morrissey and a panel of top digital execs from Starcom MediaVest Group, DraftFCB, and more.

Watch live streaming video from digiday at livestream.com

Dave Marsey Weighs in On DigiDay's Q of the Week

Brian Morrissey at DigiDay asked an interesting question this week regarding Twitter's Ad Potential.

"Can Twitter build a large-scale ad platform?" 

Dave Marsey, SVP/Group Media Director, weighs in with his expert opinion...

"Not until they increase their appeal to a broader set of consumers. Too many still “don’t get” Twitter. More will come if there’s something of value like exclusive access to content or deals. Dusting off Early Bird and making the offers more targeted and relevant would be a start. Also, providing a more curated experience around individual passion points so consumers don’t miss tweets that truly matter. Finally, add engagement beyond just the retweet."

What do you think?