Today: at 11:30am EST watch Digitas' Beth McCabe, VP/Group Director of Social Marketing & Technology, live at OMMA Social. McCabe will explore the opportunities and challenges of social intelligence in a panel discussion with leaders from Kinetic Social, M80, tracx, and more. Get more details on the panel below, and follow @Digitas and #MPOMMA on Twitter for live updates.
What’s the Buzz: Is Social Intelligence the New Business Intelligence?
Not so long ago, business intelligence – which gave brands massive information about the wants, needs and behaviors of their customers – was the coin of the realm when it came to truly understanding the marketplace. But social has changed all that. Not only has social intelligence exponentially expanded the amount of information available, but its public nature makes it a very different beast then the closed-in focus groups and other data sources that used to dictate the relationship between consumers and brands. The shift leads to the obvious question of what the role of classic business intelligence is when there’s so much social data readily available. Does social intelligence supplement it, or supplant it?
Moderator: Carree Syrek, Chief Strategy Officer, Kinetic Social
- Beth McCabe, VP/Group Director, Social Marketing and Technology, Digitas
- Anthony Green, VP, Business Development, Optimal
- Matthew Conlan, Director of Client Services, tracx
- Chris Knoch, VP Strategic Solutions, IgnitionOne
- Jeff Semones, President, M80