Thursday
Feb072013
Google Updates AdWords Platform
Thursday, February 7, 2013 at 08:59AM On February 6th, Google announced one of their biggest changes to date for their AdWords platform, which will consolidate targeting and campaign management into one campaign interface called Enhanced Campaigns.
Sean McDonald, VP/Group Director of Search Marketing at Digitas, explores the new updates and the potential impact on advertisers.
Learn more about these updates here.
Google Updates AdWords Platform by DigitasPerspectives
tagged 2013, AdWords, Digitas, Enhanced Campaigns, Google, Sean McDonald
2013, AdWords, Digitas, Enhanced Campaigns, Google, Sean McDonald