Digitas and Digitas Health Named Finalists in the Webby Awards

Agencies Leading the Industry in Brand Content and Innovation

NEW YORK – April 19, 2011 – Digitas, the leading global integrated brand agency, and next-generation healthcare marketing agency Digitas Health, have been named finalists at the Webby Awards. Now in its 15th year, the Webby Awards is the leading international award competition honoring excellence on the web.

Digitas’ “Unstaged” campaign for American Express is a finalist for two awards in the “Online Film & Video” category: “Branded Entertainment” and “Live Events and Webcasts.”  Digitas Health’s “I Pick My Nose” campaign for MedImmune is a finalist for the “Pharmaceuticals” award in the “Websites” category.

All of the finalists have also been nominated for the Webby People’s Voice Awards, where the public votes online for one winner in each of the four categories (Websites, Interactive Advertising, Online Film & Video, and Mobile & Apps). Last year, Digitas’ “Call Woody” campaign for T.G.I. Friday’s won the Webby People’s Voice Award for Interactive Advertising.

Digitas: A Leader in Brand Content

Drawing in millions of viewers for a live, interactive concert experience, the success of the “Unstaged” campaign reflects Digitas’ leadership in digital media and the brand content space.

Digitas will continue to be the dominant force in brand content in 2011. In June, Digitas and its brand content unit, The Third Act: will present their fourth annual Digital Content NewFront (DCNF), an event that has become the premiere marketplace for digital media and brand content. When it launched in 2008, DCNF was not only a visionary event, but the catalyst for the industry to embrace original online brand content. The leading event in brand content is now a venue for titans of the ad industry and Hollywood to forge partnerships and where new ideas are born.

In addition, the Webby announcement comes on the heels of another big win for Digitas. The agency was recently awarded the One Show Silver Pencil for Innovation for its work with American Express and the Tribeca Film Festival for “My Movie Pitch.”

Digitas and Digitas Health: Nominee Details

> BRANDED ENTERTAINMENT (ONLINE FILM & VIDEO)
Client: American Express | Campaign: Unstaged
http://www.nycworkshowcase.com/shows/webby_2011/arcadefire_unstaged_preshow.html
Agencies: Digitas, Momentum

> LIVE EVENTS AND WEBCASTS (ONLINE FILM & VIDEO)
Client: American Express | Campaign: Unstaged
http://www.nycworkshowcase.com/shows/webby_2011/arcadefire_unstaged_preshow.html
Agencies: Digitas, Momentum

> PHARMACEUTICALS (WEBSITES)
Client: MedImmune | Project: I Pick My Nose
http://www.flumist.com/
Agency: Digitas Health

The Webby Awards winners will be announced during a live webcast on June 13. For more information, please visit the Webby Awards site.

Kitcatt Nohr Digitas Wins Revolution Magazine's Best Integrated Marketing Campaign

Agency Recognized for Snickers World's Longest Football Match Campaign and its Record-Breaking Results

London – April 18, 2011 – Kitcatt Nohr Digitas (KND), a top integrated brand agency, has won Revolution magazine’s prestigious “Best Integrated Marketing Campaign” award. The Snickers World’s Longest Football Match campaign was recognized for using a range of media channels to “bring a ‘big idea’ to life.” Coupling innovative creative and effective media elements, KND not only energized brand champions, but broke the Guinness World Records and ultimately increased Snickers’ sales in the Middle East. 

“At Digitas, we help our clients create active brands that make you think, love, laugh, and join in—brands that inspire you to action,” said Stephan Beringer, President, Digitas International.  “The Snickers’ campaign did exactly this. By uniting football players and enthusiasts and then sharing it online, we created an exciting one-of-a-kind interactive experience. We’re honored that Revolution has acknowledged this achievement and awarded us this esteemed recognition.”

About the Campaign: Snickers Steps up to Make Football History

In spring 2010, everyone in the Middle East was advertising football, but thanks to strategic audience research, Snickers was able to tap into the Middle East football fan demographic. Snickers invited fans to “step up” and participate in the World’s Longest Football Match, resulting in 36 men selected from over 13,000 hopefuls. They men came together to play their hearts out and became something much bigger than a football match—they became part of football history.

Snickers live streamed the game while photos and player information were posted to a dedicated website and official Facebook page. Video messages and fan comments of support flooded in from across the world.  Digital became TV and Snickers gained brand champions nationwide.

Digitas’ String of Honors

The Revolution award comes on the heels of additional big wins for Digitas internationally. The agency was recently awarded the One Show Silver Pencil for Innovation for its work with American Express and the Tribeca Film Festival for “My Movie Pitch,” and the agency was just shortlisted for three campaigns by the Webby awards.

The 2011 Revolution Awards took place on 14 April in London and KCND beat out other finalists Farfar Isobar, McCann London, Red Bee Media and Saint@RKCR/Y&R. For more information on the awards, please visit the site.

DIGITAS AND AMERICAN EXPRESS WIN THE ONE SHOW SILVER PENCIL

 Awarded For Innovative and Engaging Brand Content

NEW YORK – February 18, 2011 – Digitas, the leading global integrated brand agency, has been awarded the One Show Silver Pencil for Innovation for its work with American Express and the Tribeca Film Festival for “My Movie Pitch.” Now in its third year, the One Show Entertainment Awards celebrate the intersection between brands and entertainment by awarding innovation and creativity in this rapidly expanding area.

The much celebrated “My Movie Pitch” engaged consumers everywhere, inviting them to pitch their movie ideas online and vote on one another’s pitches —a true example of an active brand engaging its consumers. The winner received the opportunity to have his or her pitch made into a short film for the Tribeca Film Festival.

This award from One Show Entertainment comes on the heels of a number of other honors that Digitas has received, including a recent FWA and OMMA Award that the agency won for its work with Buick. From online movie pitches to a real-time consumer feedback aggregator, the agency’s philosophy of inspiring consumers to action is set to make 2011 another year of accolades and triumphs.

To learn more about My Movie Pitch, read about the contest on the American Express website.