August 23 Update: We've added a fourth session to the mix! Scroll to the bottom to vote for a panel about using your online network to get a job.
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SXSW 2013 may still be a way’s off, but the PanelPicker is open NOW. From unlikely bedfellows to a TV throwdown, we’ve got three fantastic sessions in the mix—they just need your vote to get to Austin. Check them out below, and get your vote in by August 31.
Unlikely Bedfellows…Yours Awaits
No, it’s not college. But these days, everyone from multinational corporations to renowned medical institutions are getting into bed with unexpected partners. The results are spectacular and surprising: an IT company is helping to kill a superbug, robot technology is enabling blind people to navigate, and a Fortune 100 is supporting mom-and-pop shops across the country.
In this solo presentation, Lincoln Bjorkman, Chief Creative Officer at Digitas, will share stories of unlikely, surprising and curious partnerships that have yielded astonishing results. The “Unlikely Bedfellows” session will explore how some big challenges are tackled by leading companies and innovative inventors who chose to see 360 degrees, then went one degree further.
You will be inspired. Best of all, you’ll hunger to explore how unlikely partners can bring a new lens to your own biggest challenges. Get ready to find your unlikely bedfellow.
Link to vote: http://panelpicker.sxsw.com/vote/3845
Meet the “Mobile Native” with Meaning
You just figured out how to market to "digital natives" (sort of). Then you uncovered a new species of consumers: the “mobile native.” This population grows every day: people whose primary and preferred (and often exclusive) connection to brands, communication and the world is through their mobile devices. Their inherent behavior leads to selective expectations. Moreover -- they represent a large part of the global audience. When the format and experience of (digital) engagement changes from a 1024 x 768 screen to moments in people’s lives, so does our approach to ideas.
Brooke Skinner, Digitas SVP Brand Planning Lead moderates a panel of global brand planning leaders to identify the profile of a “mobile native”. Who they are, how they differ from multi-channel users and how planners hunt "mobile natives" now and in the future.
Link to vote: http://panelpicker.sxsw.com/vote/4975
TV Throwdown: Brand/Digital Content vs. Creative
Do TV networks/studios need brands to support social/digital content, or is TV doing just fine on it's own? Brother against brother, Executive Producer against Digital Brand Content Strategist, the Korsh's slug it out. Join the reunion as Creator and Executive Producer of USA Network hit series Suits, Aaron Korsh, and his brother Eric Korsh, himself a former EP turned Brand Content Strategist at Digitas, match wits on the pros and cons of Social TV, Episodic Web Series, Product Placement and other critical world events.
Moderator options, if any, include the lucky parents who raised them to love video, childhood friends who can dish the dirt, a referee/journalist, or possibly just a complete free-for-all.
Link to vote: http://panelpicker.sxsw.com/vote/5326
Using Your Online Network to Get a Job #IRL
We’ve all digitally stalked hiring managers before: followed them on Twitter, sent a Facebook friend request, liked their Instagram photos, Highlighted them, sent an InMail, name-dropped common connections. But, does it actually work, and how do the hiring managers perceive this? Then there is that awkward moment when you are at a networking event and you recognize the hiring manager you’ve been digitally stalking. And, you don’t know if you should approach them and introduce yourself as your alter ego, tinyrobots512, or pretend you don’t know them, or spew out all of their recent tweets. What is appropriate?
Digitas' Eddie Revis and more will discuss how to build and maintain professional relationships digitally, and how to transcend them into relationships, #IRL, and most importantly, into jobs or new hires #IRL. Additionally, we will provide tips on how to use your online network to glean information on job satisfaction, to predict turnover, and to determine if the potential job or new hire is a good match.
Link to vote: http://panelpicker.sxsw.com/vote/3393
Thursday, November 8, 2012 at 08:02AM