Recently we partnered with Curalate, the only marketing and analytics suite for Pinterest and Instagram, to release a study shedding light on Pinterest engagement for brands, specifically in fashion/retail, automotive, and electronics.
Here's what we found: unlike Twitter and Facebook, where brands drive their content through official accounts and pages, Pinterest is all about users telling the brand story. In fact, 70% of brand engagement on Pinterest is generated by users versus brands. The research also pinpointed the optimal pinning day and time for three industries: fashion/retail (3:00PM, Fridays), automotive (12:00PM, Fridays), and electronics (10PM, Mondays) industries.
Get a more in-depth look, along with an infographic, at the research here.